Guest Post: Confessions of a PR Goal Digger

With the rise of citizen journalists, influencers and social media platforms connecting 24/7 to ever growing niche audiences, smart communication freelancers and media companies have the opportunity to build an all-star content creation team that is on trend, on brand and on message. If you are a communicator with a public relations background, it is your time to shine, and the stars of today’s communication teams are content creators who set goals and understand their audience. Gina Collinsworth shows us why it’s a great time to be a PR pro in this guest post.

Public RelationsKaylin R. StatenOctober 25, 2018Hourglass Mediapublic relations, guest post, gina collinsworth, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, public relations society of america, content creation, communications, small business, communications business