As a public relations practitioner -- or a communicator in general -- you are initiated with the expectation that you MUST deliver everything on a silver platter to everyone at all times. That makes total sense most of the time. After all, as PR pros, we want our clients’ and organizations’ messages to be heard and seen exactly how we released them to our target audiences. We don’t care to go that extra mile to ensure that a newspaper has a photo to run with the story or if a reporter from a news station calls us at the last minute for a soundbite for the 6 p.m. broadcast. But, when are you being TOO accessible?
Read More