Technology is ever-changing, and with it, comes a new learning curve for PR practitioners and other communicators. While some strategies and tactics seem like true no-brainers, others could leave us scratching our heads. Yet, we want to reach our publics, so we vow to communicate where no company or brand has gone before. Below are a few tactics in which small businesses and organizations can implement the “communication of the future” in small but impactful ways.

Read More