Why do customer avatars help us in public relations? We use them to carefully construct who we want to outreach to, or our publics. A public is a group of people who are tied together by some commonality. Our publics are a primary focus of PR efforts. Without them, we wouldn’t have the knowledge and results to back up PR and business-related goals and objectives. As communicators, we use insights behind the scenes to cultivate our PR messages and undergo the RPIE (Research, Planning, Implementation, Evaluation) process.

Business, Public RelationsKaylin R. StatenAugust 8, 2019Hourglass Mediapublic relations, customer, customer avatar, marketing, kaylin r adkins, kaylin r staten, kaylin, kaylin r staten apr, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass