Top PR Trends to Watch in 2020

Coming into the third month of 2020, it makes me wonder what lies ahead for the PR world. What will be the next big thing in this industry? Public relations trends are ever-changing, as is the world as a whole. So as a PR professional, it’s always good to stay ahead of the game. So, here are some trends that I see changing the PR playbook in 2020.

Public RelationsKaylin R. StatenMarch 19, 2020Hourglass Mediapublic relations, PR, marketing, social media, storytelling, marshall university, abbey vidrine, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass, trends

What You Need For Your Customer Avatar

Why do customer avatars help us in public relations? We use them to carefully construct who we want to outreach to, or our publics. A public is a group of people who are tied together by some commonality. Our publics are a primary focus of PR efforts. Without them, we wouldn’t have the knowledge and results to back up PR and business-related goals and objectives. As communicators, we use insights behind the scenes to cultivate our PR messages and undergo the RPIE (Research, Planning, Implementation, Evaluation) process.

Business, Public RelationsKaylin R. StatenAugust 8, 2019Hourglass Mediapublic relations, customer, customer avatar, marketing, kaylin r adkins, kaylin r staten, kaylin, kaylin r staten apr, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass