What Is Empathy Mapping?

A few months ago, I came across this article about empathy mapping from Shopify. While I lead Hourglass Media with an empathetic heart and mind, I used empathy mapping to revamp my customer avatars. You may want to use an empathy map to learn more about a target audience and really get inside their minds and emotions. You may know about your audience, but perhaps an outside factor has influenced how they think and act now (just like the pandemic and racial injustices have done in 2020).

Business, Behind the HourglassKaylin R. StatenOctober 22, 2020Hourglass Mediaempathy mapping, empathy, small business, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass, kaylin, kaylin staten, kaylin r staten, customer avatar, avatar

What You Need For Your Customer Avatar

Why do customer avatars help us in public relations? We use them to carefully construct who we want to outreach to, or our publics. A public is a group of people who are tied together by some commonality. Our publics are a primary focus of PR efforts. Without them, we wouldn’t have the knowledge and results to back up PR and business-related goals and objectives. As communicators, we use insights behind the scenes to cultivate our PR messages and undergo the RPIE (Research, Planning, Implementation, Evaluation) process.

Business, Public RelationsKaylin R. StatenAugust 8, 2019Hourglass Mediapublic relations, customer, customer avatar, marketing, kaylin r adkins, kaylin r staten, kaylin, kaylin r staten apr, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass