Humans love colors, and often, the color of a product will make or break if someone buys it. When a company or individual pays attention to color psychology, that means they delve into primary and secondary research methods to see the impact color has inside and outside of its brand structure. Colors are an instrumental aspect of your brand’s personality. Just like with your tone and other consistent materials, colors are part of your brand’s story.
Read MoreFrom a reputation standpoint, a company wants to be seen and heard as a good corporate citizen. A corporation could host a food drive during the holiday season to help local hungry people in need, host an employee giving campaign for a cause or protect the environment by decreasing its environmental footprint. How can corporate social responsibility benefit your own company?
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