As another year is coming to a close, I’m sure most of us are ruminating about what we are thankful for on this Thanksgiving Day. While 2020 hasn’t panned out like most of us have hoped in myriad ways, you can still look for silver linings through all of the curveballs this year has thrown at us. Here is how you can add thankfulness to your brand’s personality and modus operandi.
Read MoreIt’s a natural fit for us to blend our Lover and other brand archetypes into sentiment analysis. Sentiment analysis is when you analyze writings and other components to measure the emotional tone they convey. In essence, we want to know if our target audiences feel positively, negatively, or neutral about a certain topic. This tactic is used for reputation management, customer service, and crisis communications planning and execution.
Read MoreIf you’re a solopreneur, chances are that you think about your growing company 24/7/365. If you’re not doing what you love, then your daily routines won’t bring you joy. One of my passions is helping you find yours, too. Life is too short to not be happy in your personal and professional lives. Here are four ways to tailor your company to your own personality.
Read MoreHumans love colors, and often, the color of a product will make or break if someone buys it. When a company or individual pays attention to color psychology, that means they delve into primary and secondary research methods to see the impact color has inside and outside of its brand structure. Colors are an instrumental aspect of your brand’s personality. Just like with your tone and other consistent materials, colors are part of your brand’s story.
Read MoreIf you want to sell a product or service, advocate for a cause or become an influencer (and monetize on your efforts), honing in on your personal brand will be beneficial by leaps and bounds. Here are 10 essential components to consider when developing your brand or undergoing the rebranding process.
Read MoreBrands are constantly aspiring for growth, whether it’s sales, consumer outreach, click-through rates or all of the above and more. When legacy brands soak up success, it’s because they know their brand inside and out, and they know what their customers desire and need. They exhibit consistency, niche targeting, clear Calls to Action (CTA) and value-based storytelling. Legacy brands can stay ahead of the curve in the following three ways.
Read MoreI have been brand-obsessive since I was a child. I donned Disney Princess attire and had to have the latest toys each time a new movie hit theaters. These were the days of “Beauty and the Beast,” “Aladdin” and “The Lion King” -- an entire treasure trove of amazing Disney movies that I still love to this day. Long before I ever saw “Mad Men” and fell into the rabbit hole of a communications career, these campaigns launched my love of branding. Here are five of my favorite brands with a splash of nostalgia.
Read MoreA brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.
Read MoreThere's nothing better than reading, watching or playing a game with a good story. With your business, nonprofit organization, event or wherever you find yourself, you have to have a good story or your efforts will fall through the cracks. Whether you’ve just started your brand or are looking toward a refresh, here are 10 branding tips you can put to immediate use.
Read MoreThere comes a time in every business’ lifetime when it’s time to make a change. It could be a major change, like hiring someone new in the C-Suite or changing physical locations. It could also mean something small, like replacing the broken paper towel dispenser in the bathroom or making sure every Friday is “Wear Your Graphic Tees To Work Day.” Other times call for changes in your business’ narrative. See which recent branding changes we’ve made to our company.
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