If you’re a solopreneur, chances are that you think about your growing company 24/7/365. If you’re not doing what you love, then your daily routines won’t bring you joy. One of my passions is helping you find yours, too. Life is too short to not be happy in your personal and professional lives. Here are four ways to tailor your company to your own personality.
Read MoreAs a small business owner, I am constantly looking for ways to save time and money. So, bring on the freebies and insider tips of the communications business trade! So, here are five small business hacks that I use on a regular basis.
Read MoreNo matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?
Read MoreHumans love colors, and often, the color of a product will make or break if someone buys it. When a company or individual pays attention to color psychology, that means they delve into primary and secondary research methods to see the impact color has inside and outside of its brand structure. Colors are an instrumental aspect of your brand’s personality. Just like with your tone and other consistent materials, colors are part of your brand’s story.
Read MoreI allow my work to speak for itself, so I do not report to anyone but my clients and colleagues on projects and services. Still, however, others’ notions that I’m just sitting at home watching Netflix all day puts a strain on my self-esteem, especially when it comes from left field from people. So, yes. I run a successful company out of my home, as crazy at it is sometimes (especially when you have to balance home and work lives simultaneously). How do I eliminate anxiety and boost my self-esteem when I work from home? Here are three sure ways to denounce criticism without blinking an eye and letting your work speak for itself when you work from home.
Read MoreA brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.
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