How Small Businesses Can Still Communicate During COVID-19

Many small businesses can still maintain operations during the COVID-19/novel coronavirus pandemic. While our normal ways of life and business have been disrupted, thinking outside of the box can aid small business owners as they still attempt to market themselves during this trying economic time. Here are three ways you can still operate your business and utilize strategies and tactics during the pandemic.

Using A Crisis Communications Plan To Respond To Coronavirus Issues

As a small business owner, I have clients from several sectors, and some will be more heavily impacted from coronavirus ramifications than others. As a public relations practitioner to my core, I want to contribute to accurate information sharing and prevention of hysteria (as much as humanly possible) as this pandemic continues to spread throughout the nation and world. No matter where you fit into the grand scheme of things, it pays dividends to be prepared for any emergency your company, organization, or clients may face.

Business, Public RelationsKaylin R. StatenMarch 12, 2020Hourglass Mediacoronavirus, crisis communications, planning, public relations, kaylin r adkins, kaylin r staten, kaylin, kaylin r staten apr, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, maison de hourglass

Why I Wanted To Start My Own Small Company

As many people know, I started my small business, Hourglass Media, in March 2015. At its inception, it existed only on my MacBook Pro, Nikon D5000, iPhone and a few odds and ends of backed-up files. I started this company while sitting on the floor of my childhood bedroom, with my cat, Oreo (my guardian angel cat now) stepping all over my newly established business license and IRS form printouts. I knew I had a company within me, so I started. Let me take you on a journey into my personal headspace and give you my reasons why I wanted to start my own company.

Business, Behind the HourglassKaylin R. StatenOctober 3, 2019Hourglass Mediasmall business, business, crisis communications, hourglass omnimedia, hourglass media, hourglass principles, behind the hourglass, #behindthehourglass, maison de hourglass, kaylin, kaylin r staten, kaylin r staten apr, kaylin r adkins, empowering women, women's small business month

Event Recap: Ethical Decision-Making in Times of Crisis

On September 21, the Public Relations Society of America-River Cities Chapter hosted “Ethical Decision-Making in Times of Crisis” from 2 p.m. to 5 p.m. at Marshall University with local professionals and students in attendance. Attendees listened to a panel of professionals discuss their own ethical experiences in the workplace and how having a crisis communications plan in place is instrumental during the pre-crisis, crisis and post-crisis phases. Participants also underwent a mock crisis communications scenario in the workshop session.

Public RelationsKaylin R. StatenSeptember 27, 2018Hourglass Mediaethics, code of ethics, prsa, prsa river cities, benefits of prsa, public relations, public relations society of america, crisis communications, planning, kaylin r staten, kaylin r adkins, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, communications