Welcome to our third and final case study for the month of September! This time around, I’ll be discussing the Public Relations Society of America (PRSA)-River Cities’ Chapter’s 2018 Tribus Awards Call for Entries. It’s no secret that I love mostly anything involving public-relations awards.
Read MoreWe’re on our second installment of our case studies series. This is a series that has been a long time coming, as I really have wanted to share our work and behind-the-scenes magic for award-winning Public Relations Society of America award entries and case studies. This one centers on Hourglass Media’s Storied Legacy Graphic, created in 2019 after my trip to New York City. This graphic earned a Tribus Award for a Billboard and Other Signage Tactic in 2019 for this graphic and its implementation in Hourglass Media’s overall use of the graphic.
Read MoreEarlier this year, the Kids’ Dental Health Month Electronic Press Kit brought home the 2019 Tribus Award in the Electronic Press Kit Tactic category, as well as the 2019 Best Tactic in the Tri-State. (Just a note: When you win the “Best Of” award in a PRSA category, your score from the judges is the highest out of all of the entries.) Needless to say, we were honored to be highlighted amongst communications professionals and amazing work going on in our 15-county radius.
Read MoreThis may seem like common sense, but think before you post. Your reputation could be harmed with a single press of send or an off-the-cuff remark on someone else’s photo. When an answer isn’t cut and dry, I refer to the Public Relations Society of America’s Code of Ethics and resources page. Social media is here to stay, no matter your opinion on it. As companies, all of us can greatly benefit from the organic and paid exposure social media grants us. Whether you’re a communicator by trade or just a social media aficionado, here are five ethical considerations you should think about before you post.
Read MoreQuickStart is a one-day conference hosted in the fall to give ECD chapter leaders an opportunity to ask questions and learn from each other before assuming leadership positions in the new year. Student leaders within the PRSSA network also attend. I always learn a wealth of knowledge to bring back to my Chapter and to use for Hourglass Media. This year, the conference focused on how we can improve our Chapters in myriad ways. Here are some nuggets I wanted to share with you.
Read MoreIn many cases, PR practitioners’ reputations are on the line. One stigma, in addition to the whole “spin doctor” line of old, is that all PR pros perpetuate fake news. Admittedly, there are public relations practitioners who do that, but as a whole, the industry relies on its ethical codes in two-way communications. So, as a public relations practitioner or your organization’s main communicator (with or without much communications experience), how can you ensure that you’re communicating ethically? First and foremost, how do you even define ethics?
Read MoreArthur W. Page was a vice president and director of AT&T from 1927 to 1947. Known as “The Father of Corporate Public Relations,” Page revolutionized public relations practices and turned AT&T’s then-negative press around. The founders of the Arthur W. Page Society created these seven principles so the association's members -- and communicators in general -- could have tenets in which to practice public relations with honor and ethics.
Read MoreThe Accreditation in Public Relations, or APR, is more than just a certification. It showcases a practitioner’s expertise and devotion to everyday principles of public relations. It sets you apart from your peers, and in some cases, the “APR” at the end of your name could mean more money or that dream position you’ve always coveted. My APR journey was riddled with aha moments, heart-racing panic sessions and what-if statements. April is APR Month, so I wanted to dedicate an entire blog post to the APR process. If you’re considering adding the APR to your goal list, here are a few takeaways from my year-long experience.
Read MoreMay marks the illustrious milestone in my career. Introspection is a necessary and cherished aspect of professional development as I approach the 10-year mark of my public relations career. Enough time has passed for me to ease into sharing my ethical experiences with up-and-coming practitioners and others. At the beginning of my career, I was still trying my best to figure everything out, and during my 20s, I created the foundation of my career through experience, support and, most of the time, taking the road less traveled. Here are three ethical lessons I have learned since beginning my career 10 years ago.
Read MoreI had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.
Read MoreOn September 21, the Public Relations Society of America-River Cities Chapter hosted “Ethical Decision-Making in Times of Crisis” from 2 p.m. to 5 p.m. at Marshall University with local professionals and students in attendance. Attendees listened to a panel of professionals discuss their own ethical experiences in the workplace and how having a crisis communications plan in place is instrumental during the pre-crisis, crisis and post-crisis phases. Participants also underwent a mock crisis communications scenario in the workshop session.
Read MoreSeptember is Ethics Month, so our first blog of the month centers on ethics in public relations. If you’re a public relations practitioner -- or in any career field for that matter -- here’s to hoping you have yet to face an ethical dilemma in the workplace. It can be a challenge to read between the lines and see the gray areas outside of the ordinary black and white. That’s where the Public Relations Society of America (PRSA)’s Code of Ethics comes in. We don’t have to spin our ethical wheels. Professional values and provisions are outlined for us as industry standards.
Read MoreWhether you’re a new professional or a seasoned PR pro, joining the National organization and a local Chapter of PRSA has myriad benefits. PRSA gives communications professionals the tools we need so we don’t have to figure out things on our own. Invest in yourself and your career, and it will pay dividends.
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