Posts tagged rebranding
#behindthehourglass Highlights from 2018
#behindthehourglass Highlights from 2018

In many ways, 2018 was the Year of Realizations #behindthehourglass. As our company continues to grow, we learn just as much from missteps as we do from successes. 2018 brought new partnerships and opportunities, as well as learning experiences to continue to build our company. I’m naturally reflective in December and January, so I’ve outlined five Hourglass Media highlights from 2018. There are so many to choose from, but as the sentimental CEO, I narrowed it down to five takeaways to bring into the New Year and beyond.

Read More
Behind the Hourglass, Public Relations, BusinessKaylin R. StatenHourglass Media2018, 2019, apr, accreditation in public relations, client, rebranding, ebook, plastic cupcakes, kaylin r staten, kaylin r adkins, kaylin r staten apr, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, maison de hourglass
10 Tips To Help You Tell Brand Stories
10 Tips To Help You Tell Brand Stories

There's nothing better than reading, watching or playing a game with a good story. With your business, nonprofit organization, event or wherever you find yourself, you have to have a good story or your efforts will fall through the cracks. Whether you’ve just started your brand or are looking toward a refresh, here are 10 branding tips you can put to immediate use.

Read More
Public RelationsKaylin R. StatenHourglass Mediapublic relations, brand, branding, rebranding, story, storytelling, kaylin r staten, kaylin r adkins, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, communications, communications business
A #behindthehourglass Rebranding Journey
A #behindthehourglass Rebranding Journey

There comes a time in every business’ lifetime when it’s time to make a change. It could be a major change, like hiring someone new in the C-Suite or changing physical locations. It could also mean something small, like replacing the broken paper towel dispenser in the bathroom or making sure every Friday is “Wear Your Graphic Tees To Work Day.” Other times call for changes in your business’ narrative. See which recent branding changes we’ve made to our company.

Read More
Behind the Hourglass, Public RelationsKaylin R. StatenHourglass Mediabranding, rebranding, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, kaylin r staten, kaylin r adkins, story, storytelling, public relations, maison de hourglass