As November comes to a close, I’m sure you’re revisiting your projects’ word counts and diligently trying to reach all of your writing goals and objectives. If you’re like me, then that means that you didn’t meet your goal (*gasp*), and you’re faced with establishing a newer, stricter goal measurements in December and beyond. These eight elements will strengthen your story and cause you to geek out just like me when you lose yourself amongst books.
Read MoreI have a confession to make: I haven’t always lived my most authentic life. My anxious-and-depressive wheel constantly spins behind my PR face. I am in a very public profession (I mean, public is in the name, after all), so I always wanted to put that fact first. The truth is, when you don’t show your actual personality, your efforts won’t resonate with your audience. Here are three ways you can own your story and begin to live the life that falls in line with who you truly are.
Read MoreUnveiling the heart of stories is our way of life at Hourglass Media. It’s more than just a mission statement and a statement of being. We live and breathe stories, whether it’s reading the latest strategies in an industry publication or sitting with a client and brainstorming new messaging. That is what led me to craft my first signature course, “Telling Stories Through A Holistic Public Relations Approach.” In this course, students will learn how to confidently create, plan, execute and evaluate their stories through tried-and-true public relations practices.
Read MoreStorytelling through photography has always been in my blood. Photography means, “writing with light,” and everyone knows I love the written word. Why not add a visual component? When I was a child, I would use my mom’s 35mm film point-and-shoot camera and my dad’s instant Polaroid camera to take photos of family members, still-life shots of my toys and, of course, clouds. The skills I learned in that first photography class in high school remain with me 15 years later. Here are some photography basics I learned.
Read MoreThere's nothing better than reading, watching or playing a game with a good story. With your business, nonprofit organization, event or wherever you find yourself, you have to have a good story or your efforts will fall through the cracks. Whether you’ve just started your brand or are looking toward a refresh, here are 10 branding tips you can put to immediate use.
Read MoreThere comes a time in every business’ lifetime when it’s time to make a change. It could be a major change, like hiring someone new in the C-Suite or changing physical locations. It could also mean something small, like replacing the broken paper towel dispenser in the bathroom or making sure every Friday is “Wear Your Graphic Tees To Work Day.” Other times call for changes in your business’ narrative. See which recent branding changes we’ve made to our company.
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