Mental Health Moments: Learning to Break Up With Social Media As A PR Pro

How do you lessen your social media usage as a public relations pro when you want to focus more on your mental health? After all, we are expected to manage our own digital footprints and those of others, so it’s challenging to not have some sort of social media persona. I feel so much happier because of this decision to not post as much. Here are some ways that you can use social media for business purposes but begin to “break up” with it personally.

Social Media, Public Relations, Mental Health MomentsKaylin R. StatenJune 9, 2020Hourglass Mediamental health moments, mental health, kaylin, kaylin r adkins, kaylin r staten, kaylin r staten apr, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass, social media

Best Practices for Growth on Instagram

Happy 10th birthday Instagram! Just in case you missed the social media site’s “glow up” this past decade, Instagram has now reached over one billion active users. Pretty impressive for a ten year span if you ask me! Nonetheless, Instagram has become one of the most sought after platforms for building a brand in today’s world. However, Instagram doesn’t always make it that easy. Algorithm change after algorithm change, bans, and bots can cause drops in engagement, followers, and overall numbers.

Business, Social Media, Public RelationsKaylin R. StatenApril 9, 2020Hourglass Mediaabbey vidrine, public relations, instagram, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, maison de hourglass, small business, tips, resources

Facebook Best Practices To Remember As You Create Content

With the seemingly daily changes to Facebook’s algorithm, you may find your content (especially on business pages) to fall victim to more “popular” or paid posts. With the social media arena becoming more vital to our digital footprints, how can you make sure you are creating and sharing quality content that your followers want to read and calls to action that actually work?

Public Relations, Social MediaKaylin R. StatenMarch 5, 2020Hourglass Mediafacebook, social media, digital footprint, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass, kaylin, kaylin r staten, kaylin r staten apr, kaylin r adkins

Ethical Considerations on Social Media

This may seem like common sense, but think before you post. Your reputation could be harmed with a single press of send or an off-the-cuff remark on someone else’s photo. When an answer isn’t cut and dry, I refer to the Public Relations Society of America’s Code of Ethics and resources page. Social media is here to stay, no matter your opinion on it. As companies, all of us can greatly benefit from the organic and paid exposure social media grants us. Whether you’re a communicator by trade or just a social media aficionado, here are five ethical considerations you should think about before you post.

Public Relations, Social MediaKaylin R. StatenSeptember 26, 2019Hourglass Mediaethics, ethics month, prsa, code of ethics, hourglass media, hourglass omnimedia, hourglass principles, behind the hourglass, #behindthehourglass, maison de hourglass, kaylin r adkins, kaylin r staten, kaylin r staten apr, kaylin, social media

Six Ways To Give A Child A #GoodBeginning

During the Week of the Young Child (April 16-20) and year-round, this is how you can support #goodbeginnings for a child’s first 1,000 days and beyond, as stated by the Cabell County Family Resource Network (FRN).

Public Relations, Social MediaKaylin R. StatenApril 17, 2018Hourglass Omnimedia#goodbeginnings, parents, children, childhood, good childhood, tips, babies, baby, #behindthehourglass, behind the hourglass, kaylin r staten, kaylin r adkins, cabell county family resource netwoek, cabell county frn, resources

#LoveNotes from Our Small Business to Yours From #behindthehourglass

During the month of February, Hourglass Omnimedia posted #lovenotes about the business. See the gallery of images and read this blog to see some of our main loves. Despite the ebbs and flows of the business, there are three main reasons why I love having my own business. Special appearance by our baby muse!

Social Media, Public Relations, Behind the HourglassKaylin R. StatenFebruary 26, 2018Hourglass Omnimedia#lovenotes, #behindthehourglass, hourglass omnimedia, behind the hourglass, business, small business, kaylin r staten, kaylin r adkins, huntington, wv, public relations, social media

Welcome to the *new* #behindthehourglass blog!

Public relations is a way of life for us. That is why we are going #behindthehourglass to delve into local to international strategies and tactics, as well as the latest industry standards. Stay tuned. We will begin our blog in 2017!

Public Relations, Writing, Photography, Behind the Hourglass, Social Media, MiscellaneousKaylin R. StatenOctober 9, 2017Hourglass Omnimediakaylin r adkins, kaylin r staten, hourglass omnimedia, behind the hourglass, public relations, writing, social media, photography, #behindthehourglass