September is Ethics Month! Here at Hourglass Media, ethics are at the core of who we are individually and as a company. While everyone brings a unique perspective and morality to the PR profession, the PRSA Code of Ethics serves as a constant and consistent blueprint for us to follow. We adhere to the PRSA Code of Ethics, which is the highest professional standard of the public relations industry.
Read MoreThis may seem like common sense, but think before you post. Your reputation could be harmed with a single press of send or an off-the-cuff remark on someone else’s photo. When an answer isn’t cut and dry, I refer to the Public Relations Society of America’s Code of Ethics and resources page. Social media is here to stay, no matter your opinion on it. As companies, all of us can greatly benefit from the organic and paid exposure social media grants us. Whether you’re a communicator by trade or just a social media aficionado, here are five ethical considerations you should think about before you post.
Read MoreArthur W. Page was a vice president and director of AT&T from 1927 to 1947. Known as “The Father of Corporate Public Relations,” Page revolutionized public relations practices and turned AT&T’s then-negative press around. The founders of the Arthur W. Page Society created these seven principles so the association's members -- and communicators in general -- could have tenets in which to practice public relations with honor and ethics.
Read More