I didn’t anticipate saying goodbye to my company as I have known it for seven-and-a-half years. I had been flirting with the idea of making a drastic change for a while, but I couldn’t jump off the ledge into the deep, unknown waters – the waters that gave way for me to begin my company in the first place. Here I am, sipping cold coffee at a mid-century modern desk with accolades, hourglasses, and clutter surrounding me. I have to wonder, “Where did I go wrong?” The answer is that I didn’t go wrong. I am just evolving, as most healthy, self-informed humans tend to do.

What Hourglass Media Will Look Like Going Forward

I recently turned 34, and there is something about birthdays that invites moments of reflection – at least for me. I spent much of this year, and April onward in blog posts, mulling over what I want my career to look like. I’ve done a lot of work I have truly loved, with clients and partners that continue to do life-changing work in their spaces. However, you know when a change is afoot, and that change happened for me when my son was born.

Continued Musings During My Year of Recalibration

My word of the year is “recalibration,” and I have been doing just that. If you remember the GPSes of yesteryear, you’ll remember that the AI voice always said, “recalculating” if you took another route. I’m currently on that other route. Here are some musings from this month that will carry over into Q3 and Q4:

Musings From Someone Addicted to Achievement

Not too long ago, I decided to break up with achievement addiction. In the second episode of The Wholeheartedly Podcast, I take a deeper dive into achievement addiction. I talk about how toxic positivity and other factors contributed to my plummeting self-worth and other negative factors. I define achievement addiction and discuss ways that help me move past negativity in order to harbor contentment.

Taking the First Steps To Create A Career You Love

While my career in public relations isn’t just writing, I use my written and other communication skills to build a company I love. I realize this process doesn’t come naturally to everyone, and I also know that a lot of us don’t have these aha moments at 13 years old. These five nuggets of advice will help you discover more of who you are so you can find or create a career you love.

Recalibrating your personal and professional goals for the new year

While I do not have recalibration figured out in its most cohesive form, it is the major theme of 2022. Whether you have a “Word of the Year” or not, it can be helpful to think about your work or an overall feeling you would like to achieve this year. What are some ways you can incorporate recalibration into your everyday life?

Five Communication Trends That Will Be at the Forefront in 2022

If we have learned anything in 2021, it’s that each of us has had to be flexible in our own ways. From hybrid events to the constant influx of misinformation, it has been a challenge to get past the fatigue and clutter to effectively communicate with our audiences. We are starving for in-person events but are also easily exhausted. Some of us have faced and conquered The Great Resignation, while others have stayed put to create lasting change in our own organizations. Here are five trends that we will continue to see in the new year and in the PR industry for years to come.

Five takeaways from another year #behindthehourglass

While the pandemic and other factors have impacted our lives in and out of the office, Hourglass Media continues to meet opportunities right where they are. 2021 was no different. While we had a banner year and have met nearly all of our goals and objectives, we have learned just as much from our missteps (if not more, as it usually goes).

Here are five takeaways as we wrap up another year and look toward 2022.

Mental Health Moments: Ways To Rediscover Into Your Identity

I will be the first to admit that acceptance is something that doesn’t come naturally to me. My entire life has been a kaleidoscope of dwelling on aspects of life I cannot change, wondering why experiences/people/places/things just can’t be different, and an entire host of other expectations. In short, I believe that most of my anxiety and depression lie in my relationship with acceptance. How can you learn to rewrite your own story and accept yourself more fully?

What I have learned about pitching

Since the release of Kaylin’s book Healing Your Heart: A Prompted Journal for Pregnancy Loss, I have been working on outreaching to media outlets on behalf of Kaylin. This was my first time pitching anything to media outlets, so it was all very new to me. From Kaylin’s tips, researching, and my own experience, I have learned a lot about the process of pitching.