I recently turned 34, and there is something about birthdays that invites moments of reflection – at least for me. I spent much of this year, and April onward in blog posts, mulling over what I want my career to look like. I’ve done a lot of work I have truly loved, with clients and partners that continue to do life-changing work in their spaces. However, you know when a change is afoot, and that change happened for me when my son was born.
Read MoreAs I am finishing my last semester at Ohio University, I feel many emotions. A part of me is so drained and excited to be done with school, but the other part of me is sad at how much the pandemic has taken from my college experience. As I am starting to look at jobs and graduate schools, I find myself feeling unprepared. I am not alone in this feeling, as many of my peers feel the same way. I sent out an anonymous survey to many college students/recent graduates to see how they felt as well. In this blog post, I will share my peers’ and my own experiences and feelings as we are graduating and entering the workforce.
Read MoreSince the release of Kaylin’s book Healing Your Heart: A Prompted Journal for Pregnancy Loss, I have been working on outreaching to media outlets on behalf of Kaylin. This was my first time pitching anything to media outlets, so it was all very new to me. From Kaylin’s tips, researching, and my own experience, I have learned a lot about the process of pitching.
Read MoreIf you’re a PR practitioner, small business owner, or just a human trying to convey a thought in any situation, using behavioral communication will create more comprehension and understanding. All of us have communicated a message and then witnessed it fall flat, offend someone, or be misunderstood. Here are three ways you can use behavioral communication in your work and personal conversations and messages.
Read MoreOn March 8, the world celebrated International Women’s Day. For myself, it was a chance to reflect on and appreciate the work and accomplishments of so many women. To think that approximately 100 years ago, women were first granted the right to vote; and this year, the first woman was sworn in as Vice President of the United States. Although, women everywhere have tirelessly fought and accomplished more than people thought possible, the battle is not yet over.
Read MoreOn January 11, Hourglass Media welcomed new Intern Isabella Mershon. Isabella Mershon is a junior studying communication at Ohio University which makes her Hourglass Media’s first intern from OU! This week, we are introducing the newest member of our team #behindthehourglass! Stay tuned- because Isabella will be helping write many of our blog posts throughout the spring 2021 semester!
Read MoreIn 2009-2010, I was a senior at Marshall University in the throes of my first-ever public relations campaign. While overwhelming and stressful at times, I can say that I enjoyed every minute of it. Along with my fellow students, I learned how to craft a campaign from start to finish, raising more than $10,000 for a local nonprofit organization along the way.
Read MoreComing into the third month of 2020, it makes me wonder what lies ahead for the PR world. What will be the next big thing in this industry? Public relations trends are ever-changing, as is the world as a whole. So as a PR professional, it’s always good to stay ahead of the game. So, here are some trends that I see changing the PR playbook in 2020.
Read MoreQuickStart is a one-day conference hosted in the fall to give ECD chapter leaders an opportunity to ask questions and learn from each other before assuming leadership positions in the new year. Student leaders within the PRSSA network also attend. I always learn a wealth of knowledge to bring back to my Chapter and to use for Hourglass Media. This year, the conference focused on how we can improve our Chapters in myriad ways. Here are some nuggets I wanted to share with you.
Read MoreThroughout these past 10 years, I’ve compiled list after list pertaining to what public relations pros (or anyone communicating a message) should possess. Some traits are natural, while others have to be learned in the classroom or on your own until you practice enough to meet mastery levels. Here are 10 skills every PR pro should develop and begin to practice every day.
Read MoreOne of the most easily recognized public relations tactics is the press release. Even if someone isn’t in a communications field, enough TV shows and other forms of mass media use press releases as plot points and other devices. Here are components you’ll need for a standard press release.
Read MoreThis month, Hourglass Media is highlighting public relations strategies and tactics. Think of strategies as the bread (big, broad picture) and tactics as the butter (small, detailed picture). Every PR plan addresses a problem and then goes through several strategic motions to reach the Evaluation end of the process. Vital components of every PR plan include publics, goals and objectives.
Read MoreI love my career and know without a shadow of a doubt that I am fulfilling my professional destiny. I tell stories for a living and chronicle them for the next generation and beyond. It’s not always warm and fuzzy, but on the bad days, I still know I’m meant to do this. Despite the blood, sweat and tears, I’m still standing — and still adoring what I do. I have been in a nostalgic frame of mind as the 10th anniversary of my practice of public relations approaches. I graduated in May 2010 with my Bachelor of Arts in public relations, but I began practicing PR a year before that as an undergraduate student. Here are some lessons I’ve learned during the first decade of my career.
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