How Editorial Calendars Benefit Your Communications Plan

During the Planning Stage, you will want to consider everything that could occur in the Implementation Stage. You’ll prepare your messaging and overall communications plan, and one of the tactics to heavily consider is creating an editorial calendar. Editorial calendars help you keep content organized during a specific timeframe. We have four considerations when planning out your editorial calendar.

Public RelationsKaylin R. StatenJuly 25, 2019Hourglass Mediaeditorial calendar, calendar, organization, public relations, communications, hourglass media, hourglass omnimedia, behind the hourglass, #behindthehourglass, maison de hourglass, kaylin r adkins, kaylin r staten, kaylin, kaylin r staten apr, planning, plan

Five Behind-The-Scenes Items You Need For Your Company's Brand

A brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.