As an early adopter of the Internet wave of the 1990s, I never imagined I would someday have my own website. I’m a child of the ‘90s, fully embracing midi .wav files, .gifs, AOL Instant Messenger and bad font choices (Papyrus and Comic Sans, anyone?). Now, we’re almost entering a new decade (*gasp*), and I couldn’t have envisioned the world we now live in: augmented reality, chatbots, foldable touchscreen phones and new advances every day. You may be interested in creating your own website for the first time or are undergoing a personal rebranding. Here are 10 fundamental components to consider for your personal website.

BusinessKaylin R. StatenMarch 7, 2019Hourglass Mediapersonal website, website, kaylin r adkins, kaylin r staten, kaylin, kaylin r staten apr, hourglass omnimedia, hourglass media, behind the hourglass, #behindthehourglass, maison de hourglass, small business, business, communications business

Five Behind-The-Scenes Items You Need For Your Company's Brand

A brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.