I have a confession to make: I haven’t always lived my most authentic life. My anxious-and-depressive wheel constantly spins behind my PR face. I am in a very public profession (I mean, public is in the name, after all), so I always wanted to put that fact first. The truth is, when you don’t show your actual personality, your efforts won’t resonate with your audience. Here are three ways you can own your story and begin to live the life that falls in line with who you truly are.
Read MoreA brand is the DNA of your personal image or company. Most of us have a “brand,” so to speak, but it involves more than just an Instagram grid, carefully crafted logo or one highly recognizable campaign. It’s your company’s public identity, but it’s also what happens behind the scenes -- all of those things no one except employees and other internal stakeholders have their hands on and see on a daily basis. While the below is not a comprehensive list, these five elements will help you live your brand every day and structure your goals and objectives accordingly. Here are five key branding elements we use here at Hourglass Media.
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