With Thanksgiving being this week, we wanted to take time and reflect on all that we are thankful for.
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In January of 2020, I was hired as an Integrated Communications Intern at Hourglass Media. This was my first experience working in the public relations field. I have had classes that discussed PR, but I quickly learned that you can only learn so much from textbooks and lectures.
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Not to stress pandemic-induced cliché words and phrases, but most of us have been forced to pivot since March 2020. We have experienced lockdowns during a pandemic, social injustice conversations, the ups and downs of an election season, and more. I think I echo everyone’s sentiment when I say this: bring on 2021!
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In many cases, PR practitioners’ reputations are on the line. One stigma, in addition to the whole “spin doctor” line of old, is that all PR pros perpetuate fake news. Admittedly, there are public relations practitioners who do that, but as a whole, the industry relies on its ethical codes in two-way communications. So, as a public relations practitioner or your organization’s main communicator (with or without much communications experience), how can you ensure that you’re communicating ethically? First and foremost, how do you even define ethics?
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No matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?
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Public relations is at the heart of Hourglass Media. It’s what we do every day, but it could be challenging to define or explain to others. In its truest and intended form, public relations is “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends,” according to the APR Study Guide.
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The ornaments and lights are on the Hourglass Media Christmas tree and stockings are hung by the chimney with care. Whether you’re dreaming of a white Christmas or aiming to give the perfect gift to all of the special someones in your life, the holiday season can be daunting! With parties and get-togethers aplenty, you may not have time to window shop (let’s face it, most shopping is online these days) for every gift on your Nice Person List. These 10 items (plus a bonus one!) will give you an idea what to get the public relations professional in your life.
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If you’re considering a career in public relations or are questioning your decision way back when to enter the PR field, here are 10 ways you know you belong in the world of RPIE, ROI and storytelling. No matter which characteristics you may or may not have, make your career your own. It's more fun that way!
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What else do you need besides those things you learned in a public relations textbook and on the job? The following list has some items you probably already have, but some you could hone. Here are five things every PR pro needs in his or her repertoire.
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I also love my public-relations career and recently thought of some ways PR pros could learn from “The Legend of Zelda” and all of its glory. Here are some tips for public relations practitioners, based on “The Legend of Zelda” franchise.
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