Basics That Will Drive the Success of Your Project Management

It’s the beginning of a new quarter, and if you’re anything like me, you sit at your desk and wonder, “Where did Quarter 1 go?!” Each of us is busy trying to further our clients’ goals and objectives, grow our companies or careers in general, and attempting to achieve our own versions of work/life balance.

All in all, it can get relatively exhausting when you you’re grasping at straws with project management. This month, we’re focused on resources that will help you better plan for your goals at hand.

CASE STUDY: 2018 Tribus Awards Call for Entries

Welcome to our third and final case study for the month of September! This time around, I’ll be discussing the Public Relations Society of America (PRSA)-River Cities’ Chapter’s 2018 Tribus Awards Call for Entries. It’s no secret that I love mostly anything involving public-relations awards.

CASE STUDY: Hourglass Media's Storied History Graphic

We’re on our second installment of our case studies series. This is a series that has been a long time coming, as I really have wanted to share our work and behind-the-scenes magic for award-winning Public Relations Society of America award entries and case studies. This one centers on Hourglass Media’s Storied Legacy Graphic, created in 2019 after my trip to New York City. This graphic earned a Tribus Award for a Billboard and Other Signage Tactic in 2019 for this graphic and its implementation in Hourglass Media’s overall use of the graphic.

CASE STUDY: Kids' Dental Health Electronic Press Kit

Earlier this year, the Kids’ Dental Health Month Electronic Press Kit brought home the 2019 Tribus Award in the Electronic Press Kit Tactic category, as well as the 2019 Best Tactic in the Tri-State. (Just a note: When you win the “Best Of” award in a PRSA category, your score from the judges is the highest out of all of the entries.) Needless to say, we were honored to be highlighted amongst communications professionals and amazing work going on in our 15-county radius.

Why Stories Are Important To Your PR Efforts

No matter who you are, storytelling will help you achieve your goals and objectives through Research, Planning, Implementation and Evaluation. As public relations professionals, we use RPIE religiously. It’s paramount to communication and how you tell your story. Nearly 70 percent of our daily conversations consist of personal stories (source: Jeremy Hsu). Why are stories important to your bottom line?

A Holistic View of Public Relations

Public relations is at the heart of Hourglass Media. It’s what we do every day, but it could be challenging to define or explain to others. In its truest and intended form, public relations is “the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends,” according to the APR Study Guide.

Five Tips To Help You During The APR Process

The Accreditation in Public Relations, or APR, is more than just a certification. It showcases a practitioner’s expertise and devotion to everyday principles of public relations. It sets you apart from your peers, and in some cases, the “APR” at the end of your name could mean more money or that dream position you’ve always coveted. My APR journey was riddled with aha moments, heart-racing panic sessions and what-if statements. April is APR Month, so I wanted to dedicate an entire blog post to the APR process. If you’re considering adding the APR to your goal list, here are a few takeaways from my year-long experience.

Takeaways From My Silver Anvil Awards Judging Experience

I had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.