Posts tagged evaluation
CASE STUDY: 2018 Tribus Awards Call for Entries

Welcome to our third and final case study for the month of September! This time around, I’ll be discussing the Public Relations Society of America (PRSA)-River Cities’ Chapter’s 2018 Tribus Awards Call for Entries. It’s no secret that I love mostly anything involving public-relations awards.

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CASE STUDY: Hourglass Media's Storied History Graphic

We’re on our second installment of our case studies series. This is a series that has been a long time coming, as I really have wanted to share our work and behind-the-scenes magic for award-winning Public Relations Society of America award entries and case studies. This one centers on Hourglass Media’s Storied Legacy Graphic, created in 2019 after my trip to New York City. This graphic earned a Tribus Award for a Billboard and Other Signage Tactic in 2019 for this graphic and its implementation in Hourglass Media’s overall use of the graphic.

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CASE STUDY: Kids' Dental Health Electronic Press Kit

Earlier this year, the Kids’ Dental Health Month Electronic Press Kit brought home the 2019 Tribus Award in the Electronic Press Kit Tactic category, as well as the 2019 Best Tactic in the Tri-State. (Just a note: When you win the “Best Of” award in a PRSA category, your score from the judges is the highest out of all of the entries.) Needless to say, we were honored to be highlighted amongst communications professionals and amazing work going on in our 15-county radius.

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Three ROI Strategies To Consider in the Evaluation Stage

Media placements and impressions are viable measurements of success, but are they the be-all-end-all of your campaign? Public relations and business are greatly tied to each other. In many cases, you’re reporting to investors, a Board of Directors, employees and other key stakeholders about your daily-to-annual company happenings. They will ask you questions in official and more nonchalant meetings, and you have to be able to tell them about the success or failures of the campaign’s efforts. The more information you have to share, the better. You want to show your campaign’s value, as well as what public relations brings to your organization. Here are some KPIs you can measure to showcase your campaign’s Evaluation.

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Takeaways From My Silver Anvil Awards Judging Experience

I had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.

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