Welcome to our third and final case study for the month of September! This time around, I’ll be discussing the Public Relations Society of America (PRSA)-River Cities’ Chapter’s 2018 Tribus Awards Call for Entries. It’s no secret that I love mostly anything involving public-relations awards.
Read MoreWe’re on our second installment of our case studies series. This is a series that has been a long time coming, as I really have wanted to share our work and behind-the-scenes magic for award-winning Public Relations Society of America award entries and case studies. This one centers on Hourglass Media’s Storied Legacy Graphic, created in 2019 after my trip to New York City. This graphic earned a Tribus Award for a Billboard and Other Signage Tactic in 2019 for this graphic and its implementation in Hourglass Media’s overall use of the graphic.
Read MoreI had the distinct honor and privilege to judge international companies’ Public Relations Society of America Silver Anvil Awards entries in New York City. I was one of 144 judges who traveled from all over the nation to judge the 626 entries. (I did not have to judge that many!) I assessed the Research, Planning, Implementation and Evaluation (RPIE) elements for each. Without compromising any detail of any entry, here are trends I saw in the entries I judged.
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