Welcome to our third and final case study for the month of September! This time around, I’ll be discussing the Public Relations Society of America (PRSA)-River Cities’ Chapter’s 2018 Tribus Awards Call for Entries. It’s no secret that I love mostly anything involving public-relations awards.
Read MoreWe’re on our second installment of our case studies series. This is a series that has been a long time coming, as I really have wanted to share our work and behind-the-scenes magic for award-winning Public Relations Society of America award entries and case studies. This one centers on Hourglass Media’s Storied Legacy Graphic, created in 2019 after my trip to New York City. This graphic earned a Tribus Award for a Billboard and Other Signage Tactic in 2019 for this graphic and its implementation in Hourglass Media’s overall use of the graphic.
Read MoreEarlier this year, the Kids’ Dental Health Month Electronic Press Kit brought home the 2019 Tribus Award in the Electronic Press Kit Tactic category, as well as the 2019 Best Tactic in the Tri-State. (Just a note: When you win the “Best Of” award in a PRSA category, your score from the judges is the highest out of all of the entries.) Needless to say, we were honored to be highlighted amongst communications professionals and amazing work going on in our 15-county radius.
Read MoreThe Accreditation in Public Relations, or APR, is more than just a certification. It showcases a practitioner’s expertise and devotion to everyday principles of public relations. It sets you apart from your peers, and in some cases, the “APR” at the end of your name could mean more money or that dream position you’ve always coveted. My APR journey was riddled with aha moments, heart-racing panic sessions and what-if statements. April is APR Month, so I wanted to dedicate an entire blog post to the APR process. If you’re considering adding the APR to your goal list, here are a few takeaways from my year-long experience.
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